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Help topic 1 of 10

Sign up to sell

Apply for your store, choose a plan and pay, then the marketplace reviews your application. It takes about five minutes.

The Create an account page with Sell my goods chosen, the store details filled in and the Monthly plan selected
The numbers match the steps below. Select the picture to see it full size.
  1. Select Sign up at the top of any page, then choose Sell my goods under I want to. A summary of what you get as a seller appears.
  2. Enter your name, email and a password of at least 10 characters. Use Show to check what you typed.
  3. Enter your store name, the state your business is in, the ZIP code you ship from, and (further down) what you sell, which is required. Your state matters: cottage food can only be sold to shoppers in your home state.
  4. Choose a seller subscription: monthly, or yearly to save. The prices shown are the current ones.
  5. Have a coupon code from the marketplace? Enter it to get free selling time instead of paying now. Codes aren't case-sensitive.
  6. Select Apply and continue to payment. Your subscription is in your cart; finish checkout. No shipping address is needed for a subscription on its own. With a coupon, there's nothing to pay: your application goes straight to review.

What happens next

  • The header shows Seller application in review until the marketplace decides. You're emailed either way.
  • Your subscription time starts on the day you're approved, not the day you pay or use your coupon.
  • If your application isn't approved, your payment is refunded automatically.
  • Once approved, your store menu appears in the header. The next topic shows you around.